Lawyers Feel the Need, The Need to Blog
Posted by redactic on December 23, 2009
We came across this article recently, detailing the increased pressure on attorneys feelings compelled to blog. To put it simply, most lawyers don’t have enough time in the day to blog and practice law. It’s a growing problem, especially as more and more attorneys and law firms realize the need to keep up to date content on their websites. Though the importance is recognized, that doesn’t do anything about the time constraints.
Because we offer legal blogging services, we too see the value in blogging. And not just for our income, but because it is a very cheap way to get your message across. Even if you don’t hire a blogging services company like Redactic, you should understand how effective and efficient blogging can be for lawyers. (And any other profession.)
Let’s take a hypothetical situation: A medical malpractice attorney St. Louis starts a blog. She writes about her day to day experiences two to three times a week. Sometimes she writes about winning a case, sometimes she talks about her frustration with a personal injury settlement.
Unbeknowst to her (yet knowst to others) she has been marketing herself with every post. And not just marketing, but indelibly leaving a record of herself to scatter to the internet winds, traveling all over the world. Some of words she used in her writing are subsequently picked up by search engines. They drive traffic to her blog. A client might search the internet for “St. Louis medical malpractice lawyer” and bingo, her blog posts pops up. That potential client reads it, like it, and clicks on the “contact me” button on her blog.
And that’s about it. One post, one new client. And that one post isn’t like a radio add that only airs for a certain amount of time. It isn’t like a ad in the yellow pages you have to keep paying for every month or year. It’s there. Out in the ether. Floating around until someone finds it and follows it to your firm.
Nifty, isn’t it?
