Legal Bloging for a Job
Posted by redactic on January 4, 2010
So the holiday season is over and it’s back to work. Let’s get started, shall we?
I came across a story the other day about Mark Herrmann, co-author of “Drug and Device Law”, a blog he co-wrote for the past several years. Mr. Herrmann credits his blog with the new job offer he recently received. He also states that though the blog took up most of his Sudays, or at least Sunday mornings, he has a hard time figuring the financial benefits.
He says that the blog definitely raised his own profile and that of the firm’s, going so far as to say that one idea suggested on his blog was later made into a law by the FDA. On the other hand, he didn’t know how much business he could attribute to the blog. He did receive some business from it, but he doesn’t think he got a return on his investment.
Probably not. If his firm is charging $350 an hour (we have no idea if that’s right) and he’s spending several hours every week blogging. Forget it. That’s a lot of work for a very highly trained attorney to do, and justifying that much of an expense will always be hard.
Of course, had they hired someone else to do their blog for them. Say, a company that charges 1/10th of the amount spent on his blog…
(Photo courtesy rcade’s flickr page.)
