If you’ve been alive recently, you know that social media sites like Twitter, Facebook and linkedin are the end all be all of existence. Everyone who is anyone is using them at all hours of the day and becoming fully realized human beings capable of super-human feats.
Well, perhaps that’s a bit of an exaggeration. But the emergence of these tools has brought up a lot of questions when it comes to attorneys and law firms. Ethical considerations aside, are there practical benefits for attorneys who use these sites to find new clients or business?
Some attorneys don’t think so. Many believe the short messages and updates posted on sites like these don’t attract clients. The thought is that people aren’t going to Twitter to find a lawyer or any other kind of professional. Is someone going to log onto Facebook and try to find a good plastic surgeon?
They have a point. These sights may be great for socialization, but for finding the attorney that’s going to help you with your DUI?
Then again, we’re not so sure that using these sites is a lost cause. Since a lot of (if not most) new clients find their attorney through recommendations from a friend, and these sites make it easier to contact friends, why wouldn’t they use it? Is it difficult to update your Facebook status and say “I’m looking for a lawyer. Can anyone recommend one?” It’s not unreasonable to assume this has, and is, happening now. (We know from personal experience that many of our Facebook friends often send us questions about legal situations they’re in.)
It’s also not unreasonable to believe that social media friends could then direct the potential new client to the lawyer’s Facebook page. (Or Myspace, or Twitter, etc.)
We once read that attorneys are much more likely to be pessimists than any other profession. (Yes, shocking, we know.) This attitude may serve them in their work, but when it comes to taking advantage of new opportunities, they may be on the tail end of things. As far as social media goes, like the internet, we don’t think it’s going away anytime soon. It has potential, and though still in its early stages, we think it is at least worth looking at.
(Photo courtesy Damien Basile via Flickr.)